Lori
Buffum is
website writer/editor
at Texas Heart Institute
in Houston. She previously worked in marketing/corporate communications
for engineering companies and in academic settings both as staff
member and instructor. She is an active member of both AMWA (American
Medical Writers Association) and STC (Society for Technical Communication).
With a lifelong interest in alternative medicine and having completed
a certificate in therapeutic herbalism, she's had more of a professional
exposure to the "medical communications" field than people
in other careers. Her current job involves working with website
content that runs the gamut from informational topics for the lay
public (Heart Information Center) to continuing medical education
courses for cardiovascular disease (CME) to our new resource for
secondary school teachers (Project Heart).
Liz
Conway serves as Marketing Director for Accelerated
Community Oncology Research Network (ACORN) and its affiliated
company, Supportive
Oncology Services (SOS). Both firms seek to improve the quality
of care and health outcomes of cancer patients, while improving
the efficiency and productivity of cancer clinics through research
services and advanced technology. Earlier this year, Liz and her
team launched www.UnderstandingCancer.tv
for oncology patients and their caregivers. The site utilizes resources
initially developed for the Cancer Support Network which reaches
over ½ million cancer patients annually in physician offices.
Liz formerly served as Marketing Services Director for CancerConsultants.com,
a web-based information company that developed websites and resources
for cancer patients and oncology practices. Since 1999, websites
developed by Liz and her teams have consistently won top awards
of excellence. Liz has previously judged the World Wide Health Awards
as well as other competitions.
Katrina
Griffin manages the eBusiness initiatives for Methodist
Medical Center of Illinois. She earned her Bachelor of Science in
Public Relations and Marketing from Bradley University in Peoria,
IL. She is currently pursuing a MBA degree with emphasis in eBusiness
and Information Technology. She began her career in web development
eight years ago at the University of Illinois. Later she developed
public health web sites for the State of California and ran a small
web shop and independent film company. In addition, Katrina is an
active member of her community through organizations such as the
Junior League of Peoria, Young Professionals Organization, Peoria
Impact, Peoria Art Guild, and the Catholic Diocese of Peoria. She
enjoys networking, learning new things, helping people, and enjoying
life with friends and family.
Heather
C. Guidone is a professional writer with a primary interest
in women's and reproductive health concerns, serving the clinical
and consumer health industries for over fifteen years. She is also
the Program Director for the internationally acclaimed Center for
Endometriosis Care, a prestigious specialty treatment center based
in Atlanta, GA that serves patients from around the world.
She
is also a member of the Executive Board of Directors of the Endometriosis
Research Center, an international 501(c)3 non-profit foundation.
Heather also serves as a professional consultant to, and has worked
on behalf of, many of the world's leading biotech, clinical research
and health care marketing firms, developing original content on
a myriad of topics ranging from CME and health practitioner education
materials, speaker content, marketing materials, newsletters, website
content, substantive edits, slides and graphics, proof of concept
efforts, book reviews and critiques, sales sheets, press releases,
branding development, monographs, white papers, training materials,
investigational case studies and more. She holds dual certifications
in medical technologies and health education and is a member of
the American Medical Writer's Association, the American Society
for Reproductive Medicine, the international PAX Society, the World
Endometriosis Society and the World Endometriosis Research Foundation.
She has been included in the 20th edition of "Who's Who Among
American Women" and is a former member of OBGYN.net's Women
& Patients Advisory Board, as well as the previous Managing
Editor of OBGYN.net's EndoZONE and Endometriosis Pavilion portals.
Desiree
Hayes is Executive Director of Eastside Community Practice
in Gainesville, FL. Desiree has a Master of Public Health with a
concentration in Community Health.
Greg
Klitz is Manager, Web Development of Loyola University
Health Systems. In this position he is responsible for designing
and maintaining the Web sites for the Loyola University Health System
(LUHS), the LUHS Intranet, the Stritch School of Medicine (SSOM),
and the Loyola University Medical Education Network (LUMEN). These
responsibilities extended to cover the design and maintenance of
any other hospitals or institutions that become a part of the Loyola
University Health System in the future. In addition he supports
and coordinates the efforts of webmasters at the department, division,
institute and student organization levels. Mr. Klitz joined Loyola
University Medical Center in 1995, as a medical illustrator of Media
Design & Development. He joined the department of Medical Center
Information Systems in 1997 as a Programmer Analyst. Mr. Klitz received
a Masters in Associated Medical Sciences from the University of
Illinois at Chicago and a B.F.A from the University of Illinois
at Urbana. He has received several awards in web site design.
Lisa
Maurer is
the coordinator of The Center for LGBT Education, Outreach, and
Services, and a Lecturer in the Sociology department, at Ithaca
College. She designed a nationally recognized tobacco cessation
/ prevention program geared to sexual minority college students,
as well as several award winning websites. She also serves as a
consultant on a variety of themes, including disability issues,
global health issues, and diversity and multiculturalism. In addition,
she has
taught college courses on issues of health at the graduate and undergraduate
levels of several institutions. Before working in higher education,
she had numerous years of experience in health-related fields in
a variety of settings including working with young people and families,
with individuals with disabilities, and with communities of faith.
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Dave
Messer is President and Founder
of Net Services by Design, an
Alaska native owned corporation. "Design. Build.
Attract." is their mission motto for building your Internet
presence through
technology, innovation, and imagination. His corporation is the
founder of EZSiteTool -
an easy to use Website development and marketing tool for business
owners who either want to create or enhance their online branding.
For
over sixteen years, Dave held senior IT and management positions
at
Inter@ctive Week's 500, Fortune 500 and Global 500 companies. He
led e-CRM
and IT design programs for B2C and B2B relationships with financial
industry
giants and served a key role in the launch and management of a leading
animal health services portal across all seven AOL properties. Mr.
Messer
was inducted into the 2003 International WHO's WHO of Entrepreneurs
and
has managed patient and physician Web portals for a leading food
allergy testing laboratory.
Robert
Moore is Executive Director, State & Federal Accounts
for Group
Health Cooperative in Seattle, Washington, and handles sales and
strategic planning for state and federal employee accounts. His
background includes print journalism, critical care and research
nursing, and health planning and policy. He keeps an eye on
communication trends in the postmodern, post-literate world—and
believes that successful organizations will increasingly be driven
by communication that slices through layers of cultural boredom
and
bureaucracy.
Eileen
O’Brien, Director of Online Promotions, has
13 years of online marketing experience, Eileen serves as Director
of Online Promotions department for Compass Healthcare Communications.
The Online Promotions group identifies, develops and executes all
the online promotions for the agency’s clients. These include
online media strategy and execution, search marketing, social media
initiatives, and all agency analytics and reporting.
Prior to joining Compass, Eileen was Director of
Interactive Media at Engel Publishing Partners, a leading business-to-business
publisher in the pharmaceutical vertical who produce Med Ad News.
Previously she was Director of eMarketing at Virtua Health, and
worked at the University of Pennsylvania Health System, Graduate
Hospital and the Rothman Institute. Prior to that, she worked in
Sydney, Australia and London, England.
Eileen
received an AB in History from Brown University and MS in Organizational
Dynamics from the University of Pennsylvania.
Susan
Reid is a 25-plus year veteran in advertising and marketing,
and has been the Internet Marketing Manager for UAB
Health System for 8 years. During that period the Web site has
experienced phenomenal growth of content and visitors and has received
numerous national awards, including the World Wide Web Award.
Reid
was instrumental in developing video content and interactive CD-ROMs
for UAB Health System, and has presided over two major site overhauls.
She is currently responsible for the online marketing and Web 2.0
strategies for UABHS as well as managing its current site.
She
received her Bachelor of Arts degree in speech communications from
Old Dominion University and began her advertising career with The
Christian Broadcasting Network (CBN) in Virginia Beach, Virginia.
Prior
to joining UAB, she was co-owner of Creative Directions, a corporate
communications and marketing firm where she produced award-winning
marketing videos for corporations throughout the Southeast.
M.
Katherine Reller is the CEO of Reller Consulting, a clinical
and process excellence consulting firm in Rochester, Minnesota.
Katherine holds a bachelors degree from Winona State University
in Nursing, and a Masters degree in Nursing Administration. Katherine
is a senior member of the Baldrige National Quality Program Board
of Examiners and has served from 2003 to 2008. In addition, Katherine
is active on the Board of Evaluators in the Minnesota State Quality
Award. As a nurse, trained facilitator, and quality expert Katherine
is also active with the American Society for Quality as a Senior
Member, and holds a certificate from ASQ as a Certified Manager
of Quality and Organizational Excellence CMQ/OE. Katherine is also
Certified Professional in Healthcare Quality (CPHQ) the highest
accredited certification in quality for healthcare professionals.
R.
Terry Russell, Ph.D. is currently
a Professor in the Graduate Program in Health Services Administration,
University of St. Francis, Joliet, IL. His Ph.D. degree is from
The Ohio State University (Education - Foundations/Adult Education),
and MHA degree from the University of Alabama in Birmingham. Mr.
Russell has held administrative positions in acute care hospitals,
health care systems, and in long-term care facilities/continuing
care retirement communities.
Yoan
C. Talagrand is Web Communication Specialist with Medtronic
in Switzerland.
Brian
Tencza is a Team
Lead for the Environmental Medicine Educational
Services Branch in the Division of Toxicology and Environmental
Medicine
in the Agency for Toxic Substances and Disease Registry (ATSDR)
in Atlanta, Georgia. Brian's team develops educational materials
for clinicians and communication materials for the general public
regarding environmental health. At ATSDR Brian leads projects including
videotaped instruction, satellite instruction, web-based training
(WBT),
on-line testing, and interactive software tutorials. Before his
work at ATSDR Brian worked at the CDC developing projects such as
a web site dedicated to teaching future public health practitioners
the basics of sexually transmitted diseases and a series of three
broadcasts dealing
with SARS. Brian brings to the CDC 20 years of experience as a manager
and instructional designer in industries ranging from social services
to nuclear energy.
Ron
Wozny is Director of Marketing Programs for T-System in
Dallas, the nation’s largest provider of emergency department
(ED) clinical documentation solutions. Previously, he was Director
of Product Strategies and Marketing at Healthvision, managing the
overall content, design and daily publication of the consumer health
information product, development of health information goals and
strategies, and privacy and editorial quality initiatives. He also
served for more than five years at VHA Inc., a nationwide network
of not-for-profit hospitals. Under his leadership as Director, Consumer
Web Strategies for the LaurusHealth program, VHA was among the first
13 organizations to earn the URAC Health Web Site Accreditation
in December 2001. Wozny holds a Bachelor of Journalism degree from
the University of Nebraska at Lincoln, and an MBA in marketing with
honors from Regis University in Denver.
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